The fair in Graz is an information, presentation and communication platform for the generation 55 plus. The exhibition format, which is in the Town Hall across the stage to provide a platform for the needs and concerns of the older generation. The focus on health & beauty stands for Promotion on nutrition, cosmetic, hearing and vision aids. Rounding out the exhibition area with fitness trends and lectures by top physicians. The Theme Fashion & Lifestyle presents the latest fashion and shoe trends Sports and leisure clothing and traditional costumes, which are matched to the 55plus generation.